If you need something to help put you to sleep, go ahead and give it a read. Google’s SEO ‘starter’ guide is 32 pages long. There are tons of things Google takes into account when they rank pages for key terms or phrases. Yoast, more or less, is there to ensure you’re checking all the SEO boxes. Throughout this piece, we’re going to take a look at Yoast and how you can get the most out of the most popular SEO tool in WordPress. It takes the ‘mysticism’ out of the process and encourages anyone and everyone to take their SEO into their own hands.Īlthough it’s widely known, there are a few misconceptions about this plugin and what it actually does for your site. It’s easy to use: Yoast’s user interface is simple.It’s accessible: Although there is a paid, premium version there is a free version of the plugin available for anyone and everyone.It’s comprehensive: It tells you everything you need to know about optimizing posts and pages.Yoast is widely known across the WordPress community, and for good reason. There’s a tool available at your fingertips that can help teach you the ins and outs of SEO, develop a strategy for your content, and in turn improve your site’s ranking on search engines. SEO doesn’t have to be some mystical beast that only content marketing gurus can understand. ![]() You are going to have to work on your SEO strategy. For people to really be able to find you online, you have to have a solid SEO strategy. There are tons of things you need to do to be seen online these days–but great ads, digital tracking, and retargeting can only get you so far.
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